Search engine algorithms are shrouded in total secrecy. So
what works in SEO and what does not is merely the result of
an analysis of sites that make it to page #1. Some times
the keywords show up sooner than expected, at times they do
not. It's very difficult to measure the effectiveness of an
SEO campaign because the time frame for results is
prolonged. With the mushrooming of SEO companies and the
vagueness of operations, finding the right company can be an
issue.
True, SEO is no science, but it can have a scientific
approach. The results are not instantaneous like PPC but
results should be visible after 3 months into a program.
Okay... give or take a few months for the vagaries of
Search Engines that like to alter their algorithms just when
your site is all set to take off!
Read more...
One of the best ways to drive traffic to your website is by writing articles. Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.
Once you have become an author of an article, you become an instant authority. When visitors locate and read your article they could obtain some useful information from it. They would most probably appreciate you. When appreciation turns into trust, it is very likely that they would click the link in your article resource box to visit your website to get more information.
Chances of them signing up with you in one of your recommended business opportunities or buy one of your recommended products would be greatly enhanced. Read more…
I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person’s name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, like those found on Twitter, Linkedin, and Facebook, show up high in the search results. Google, however, has started giving these well-known social networking sites a run for their money by creating their own online profile option.
Google Profiles are simple web pages where you can list general information about yourself. Anyone who can create an account on Google and verify their real name through a screening routine can now have a personal profile page on Google. The most powerful aspect of this system, however, is the ability to include links in your profile, which can pack a powerful search engine optimization (SEO) punch for you. Best of all, Google provides this service at no cost to you.
Profiles are public and include your actual name and/or a nickname. You can list your occupation, where you are located (your profile will be used for Google Maps), a list of links, your photo and a short introduction. Google even provides a way for visitors to click a link on your profile to contact you directly.
Here are 5 secrets to creating a powerful Google Profile: Read more…
Effective writing skills are to a writer what petrol is to a car. Like the petrol and car relationship, without solid skills writers cannot move ahead. These skills don’t come overnight, and they require patience and determination. You have to work smart and hard to acquire them. Only with experience, you can enter the realm of effective, always-in-demand writers.
Of course, effective writing requires a good command of the language in which you write or want to write. Once you have that command, you need to learn some tips and tricks so that you can have an edge over others in this hard-to-succeed world of writers. There are some gifted writers, granted. But gifted writers also need to polish their skills frequently in order to stay ahead of competition and earn their livelihood.
We collected over 50 useful and practical tools and resources that will help you to improve your writing skills. You will find copywriting blogs, dictionaries, references, teaching classes, articles, tools as well as related articles from other blogs. Something is missing? Please let us know in the comments to this post!
Read more…
It’s been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial than posting worthless releases all over the place and Digg’ing and StumbleUpon’ing them with your multiple accounts.
I have a somewhat unique perspective about news releases. Not too long ago, I worked full-time as a newspaper reporter, and my inbox was regularly inundated with press releases. Some of them caught my attention and were turned into lengthy stories. Others, however, failed to captivate me or my peers and, as a result, went nowhere. Read more…